Our team re-imagined QU's existing plaid and color pallet by turning it into a dynamic, energetic look while maintaining a level of sophistication. New plaid look creates the shape of an arrow, allowing the creative elements to have more movement and feel more interactive. Final deliverables included Billboards, Email Blasts, Digital Banner Ads, Look Book, Admissions Package and various other advertising material. Admissions package included a "scratch off" Bobcat logo to reveal student acceptance. Both Designed and Art Directed the new look and feel